Web Survey Bibliography
When most people focus on the digital divide they think of those without the technology requisite to becoming part of the sampling frame. However, there is another dimension to the digital divide that is not commonly discussed. How many people have internet and a phone, but will not participate in an internet survey while they will participate in the phone survey? This non-response error could be just as devastating as coverage error to a well run research design (Groves, 1989). In the years that Western Wats and Opinion Outpost has conducted phone recruit to web panels and phone recruit to web surveys, we have encountered lower response rates than to regular RDD phone surveys. We hypothesize that
there is a significant aspect to the digital divide that is social rather than technological in nature. To test our hypothesis we conducted a RDD phone survey of the individuals in the United States with both internet access and a phone. These respondents were called and asked to complete a web survey. Those that agreed to participate were sent an email invitation to take a 10 minute survey about attitudes towards online surveys, shopping, and social media sites. Respondents who did not agree take the web version were given a shortened 5 minute. Those that agree to take the web version and did not take after several reminders were contacted again on the phone and given the 5 minute version of the survey. The sample contained 9,879 valid residential numbers with a contact rate of 38% and a cooperation rate of 15% which resulted in 581 interviews. Data differences in attitudes and behaviors are highlighted in this presentation.
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Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 66th Annual Conference, 2011 (26)
- The smart(phone) way to collect survey data; 2013; Stapleton, C.
- Exploring Health-related Experiences and Access to Care: Differences between Online and Telephone Survey...; 2011; Doty, M. M., Peugh, J., Shand-Lubbers, J.
- Using Community Information and Survey Methodology for Bias Reduction to Enhance the Quality of the...; 2011; Harvey, J., Prabhakaran, J., Spera, C., Zhang, Zh.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- Asking Sensitive Questions: Do They Affect Participation In Follow-Up Surveys?; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Designing Questions for Web Surveys: Effects of Check-List, Check-All, and Stand-Alone Response Formats...; 2011; Dykema, J., Schaeffer, N. C., Beach, J., Lein, V., Day, B.
- Differential Sampling Based on Historical Individual-Level Data in Online Panels.; 2011; Kelly, R. H.
- Web Survey Live Validations - What Are They Doing?; 2011; Crawford, S. D., McClain, C.
- Comparing Numeric and Text Open-End Responses in Mail and Web Surveys.; 2011; Olson, K., Smyth, J.
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- Re-Examining the Validity of Different Survey Modes for Measuring Public Opinion in the U.S.: Findings...; 2011; Ansolabehere, S., Fraga, B., Schaffner, B. F.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Interactive interventions in web surveys can increase response accuracy.; 2011; Conrad, F. G.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Effects of Mode and Incentives on Response Rates, Costs, and Response Quality in a Mixed Mode Survey...; 2011; Stevenson, J., Dykema, J., Kniss, C., Black, P., Moberg, P.
- Effects of Differential Incentives on Response Rates in Four Countries for a Web-based Follow Up Survey...; 2011; McSpurren, K.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- The Social Aspect of the Digital Divide; 2011; Johnson, E. P.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Matrix Questionnaire Design to Reduce Measurement Error; 2011; Peytchev, A., Peytcheva, E.
- Race-of-Virtual-Interviewer Effects; 2011; Conrad, F. G., Schober, M. F., Nielsen, D.
- Which Web Survey Respondents Are Most Likely to Click for Clarification?; 2011; Coiner, T., Schober, M. F., Conrad, F. G.
- Providing Clarifying Instructions in a Web Survey; 2011; Redline, C. D.